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Concept I
Concept C
Concept N
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A Mother's Day WEEK Project · May 2026

Friend
of a Friend.

Three working prototypes of a platform built around your program, your relationships, and your vision for what DIA's Specialty Retail could become.

A note from your son

Mom — I've watched you work this program for years. I've stood next to you at farmers markets, artisan fairs, bazaars. I've watched you walk up to a stranger's table, ask two questions, and somehow know in 60 seconds whether their brand belongs at DIA.

I've also watched you leave those conversations wishing there was a better way to stay connected, to make introductions, to show vendors what a shared kiosk could actually look like before they say no.

So I built you three versions of that thing. They're prototypes — rough around some edges — but they're real, they're live, and they work. Each one does something slightly different. Each one is a different angle on the same idea: what if "Friend of a Friend" was a platform, not just a phrase?

Click through them. Play with them. Type in Bjorn's name. Type in a brand you met last weekend. See what comes back.

None of this is the finished product. All of it is yours.

Happy Mother's Day 🌸 With love — your son, who believes in your ideas
The Three Prototypes
Three takes.
One idea.
I
The Demo Tool
The Pitch
Dark, bold, fast. One input. Type a brand description and get a kiosk name, two partner brands, and a one-liner — instantly. Built to use in front of a vendor at a market. Maximum wow, minimum friction. Powered by Gemini.
Try Concept I
C
The Vendor Portal
The Form
Structured and self-serve. Vendors fill out their brand details themselves — name, website, category, vibe — and get a full concept back. Built as a link you send after the conversation. Self-service. Powered by ChatGPT.
Try Concept C
N
The Full Vision
The Engine
The complete vision. Drop in an Instagram handle, a URL, or free text. It interprets the brand, shows you what it sees, then generates 3 complex co-retail options (Classic, Twist, Bundle) with deep logic and a live Apply pipeline. Powered by Claude.
Launch Full Platform
At a Glance
What's the same.
What's different.
Concept I — The Pitch Blueprint Demo Tool
The Baseline AI-generated co-retail concepts for DIA kiosks. Directly targets the 3 barriers (cost, commute, staffing) while referencing your specialized leadership role. Pulls from unified configuration files.
What Makes It Unique One rapid-fire text input box. Hyper-clean, zero friction interface designed specifically to be demoed directly to an artisan live in person at a market stall in under 30 seconds.
Concept C — The Vendor Portal Self-Serve Hub
The Baseline AI-generated co-retail concepts for DIA kiosks. Directly targets the 3 barriers (cost, commute, staffing) while referencing your specialized leadership role. Pulls from unified configuration files.
What Makes It Unique Multi-field formal data intake form. Delivers crisp, structured parameter sets. Best utilized as an onboarding link texted to a potential applicant after an initial call.
Concept N — The Full Synergy Platform Product Vision
The Baseline AI-generated co-retail concepts for DIA kiosks. Directly targets the 3 barriers (cost, commute, staffing) while referencing your specialized leadership role. Pulls from unified configuration files.
What Makes It Unique Intelligent single input parser (auto-resolves handles or descriptions). Two-stage execution processing pipeline. Features live merchant showcases, interactive application workflows, and integrated 'Cord Mode' digital annotations.